Merk: Built For The Wild

The goal: to design with Figma a complete brand website for a hiking boot, and build a campaign with AI Generation Direction that proves creativity and technology can move in sync. Prompting for imagery here wasn’t guesswork. It was strategy. Each line, each visual, crafted through human intent and machine precision. This project questions how a machine learns to understand, and how we, as creators, learn to make ourselves understood. AI isn’t replacing us. It’s amplifying what we can do when we master it.