The Hive: Down To Essentials
Hive is a minimalist skincare brand concept built around the idea of "less but better." The project started with UX research to define a clear, intuitive purchase journey. From discovery to product detail to checkout. Before moving into wireframing to structure layout, hierarchy, and navigation across the site.From there, the wireframes evolved into a full UI system: a desktop landing page, a New Arrivals product grid, and a testimonials section, later adapted into a responsive mobile version with the same visual language and spacing logic carried through every breakpoint.Project is still in progress, allowing me to test and see what works. And what does not.
Client
Personal Project
DELIVERABLES
UX UI Wireframes UI Design Art Direction High Fidelity Images Alpha-Prompt Image Library
Year
2026
Role
UX UI Designer
Challenge
The main challenge was simplifying the visual identity of the website without oversimplifying it, answering the most specific user needs while avoiding a page overcrowded with information. This meant being deliberate about what stayed and what got cut, rather than defaulting to "less is more" without purpose.
The goal was to reflect the "less but better" philosophy at the core of Hive itself, translating it into the interface, not just the product. The priority was clarity without sacrificing the depth of information a skincare buyer actually needs to make a decision.
Another important challenge was the language of the cosmetic world itself, which is often dense with technical and marketing terms. The interface had to communicate product benefits and ingredients clearly, without relying on jargon that could alienate or confuse users unfamiliar with the space.
Approach
I started with UX research to define a clear, intuitive purchase journey, from discovery to product detail to checkout, before moving into wireframing to structure layout, hierarchy, and navigation across the site.
I started with a benchmark of cosmetic and e-commerce brand websites, studying what made them appealing to both users and potential clients, and building a system around those findings. This led me to the core idea of "authenticity", along with a clearer understanding of what the product actually does, its benefits, and how it could respond to what clients were looking for.
From there, I moved into UX research to define a clear, intuitive purchase journey, from discovery to product detail to checkout, before wireframing to structure layout, hierarchy, and navigation across the site.
The wireframes evolved into a full UI system: a desktop landing page designed to stand apart from competitors, laid out with a clear typographic hierarchy, along with a New Arrivals product grid and a testimonials section.
Outcome
Carried consistently from the desktop landing page through the New Arrivals grid, testimonials section, the visual language positions Hive as a brand that feels authentic and considered, standing apart from competitors who rely on visual noise or overexplaining to sell the same idea.
Alongside the UI, I built an art direction and image iconography designed to scale across social media, giving the brand a consistent, memorable presence beyond the website itself.