The Hive: Down To Essentials

Hive is a minimalist skincare brand concept built around the idea of "less but better." The project started with UX research to define a clear, intuitive purchase journey. From discovery to product detail to checkout. Before moving into wireframing to structure layout, hierarchy, and navigation across the site. From there, the wireframes evolved into a full UI system: a desktop landing page, a New Arrivals product grid, and a testimonials section, later adapted into a responsive mobile version with the same visual language and spacing logic carried through every breakpoint. Project is still in progress, allowing me to test and see what works. And what does not.